We are so excited to be chosen as Acuity's Insurance Agency of the Month! Below is the article featured in September 2013 issue of InFocus.
Mid-State Insurance Agency of the Month
As he sat in a diner over 25 years ago waiting for a client, Joe LaBarbera sketched out a plan for his fledgling agency on a yellow legal pad. He's long since lost that sheet of paper, but he’s never lost the vision for what he wanted Mid-State Insurance to be.
"When I reflect back on the history of this agency, it looks a lot like the way I drew it up on paper,” says Joe, President of the agency headquartered in Mequon, where he resides with his wife of 25 years, Christine, and their three daughters.
Today the agency has a staff of I6 and writes a mix of P&C, life/health, and employee benefits coverages.
Mid-State Insurance has a significant book of commercial business in automotive, contractors, manufacturing, habitational, and distributor classes.
Growing Pains
Of course, having a vision for the future of a business doesn’t make it happen. When Joe founded the agency in 1986—fresh out of college and equipped only with, in his words, “a pen and paper and an IBM computer”—he faced a host of challenges.
“The biggest was credibility,” Joe recalls. “It was very difficult to get a contract with a carrier and to convince prospective customers that a 23-year-old agent could service their business and personal insurance needs.”
It took hard work, 16-hour days, and encouragement from both his father, Peter, and his then-girlfriend Christine to get the business off the ground. Mid-State Insurance's first P&C contract was with ACUITY. “ACUITY took a chance on me, and we’ve grown together ever since—one policy at a
time,” Joe says.
In 1989, Joe’s sister, Lucy Kolb, joined the firm. She's been with the agency ever since, managing personal lines as a Customer Service Representative and is a prime example of the longevity of the agency’s staff.
“It takes a staff of very good people to grow an agency, and that’s what we have,” Joe says.
Success Story
With the exception of one agency acquisition in the
90s, Mid-State Insurance has grown by maintaining a high customer retention rate and writing 95 percent of new clients through referrals.
“Our customers are hardworking people at small to medium sized businesses, just like we are,” says Joe, who has always believed in being involved with people and organizations outside of the office. As a past President of the local Chamber of Commerce, School Athletic Association, and Homeowners Association, as well as being a soccer and softball coach in the community, Joe has met many individuals and business owners with similar interests.
“Now that my children have grown, I am focusing more on involvement with non-profit charitable organizations to stay involved in the community while giving back to those who need us most,” he says.
Building a new headquarters in 2006 has propelled the agency’s growth in personal lines. “Previously, we were located in an office park, which limited our visibility. Being in an area now where people drive by every day has paid dividends," Joe explains.
When Joe’s daughter, Alyssa LaBarbera, interned at the agency during college, she helped create the agency’s presence on Facebook and other social networking venues.
Although the agency’s trajectory has followed the path Joe envisioned, there has been one development he did not foresee.
"I didn't expect all the positive collateral rewards that came with growth,” Joe says. “I didn’t anticipate
how rewarding this career would be and, most importantly, the friendships I would make with customers, staff, and carrier employees.”


